product marketing & growth

Outstanding teams with great products deserve raving fans

Yo! I'm Lazar — Growth and Product Marketer, working with early-stage tech startups, focusing on acquisition, activation, retention, and positioning. So far, I have helped VC-backed SaaS, Marketplace and EdTech startups acquire and delight over 130000 users.

Trusted by the best brands around the world
About me

Yo, I'm Lazar

I live and breathe Growth and Product Marketing. Throughout my 7 years of experience, I’ve helped various VC and angel-backed B2B and B2C startups scale acquire over 130000 users and turn them into raving fans, generating over $2.5M in return.

Career Growth - AI X+ Webflow Template

100% average YOY growth

Driving 100% average year-over-year growth through Product-Led Growth & Product-Led Sales.

Train the Model - AI X+ Webflow Template

130K+ users acquired

For B2C and B2B SaaS, Marketplace, DevTools and EdTech startups, backed by amazing VCs.

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$2.5M+ revenue generated

Combining product-led growth with product-led sales to drive massive revenue acceleration.

Lazar Pavlovic Profile
Currently working for

Uxcel - Gamified UX Learning

Users like to call us Duolingo for UX Design. Uxcel is a gamified UX learning platform, trusted by 200K+ designers and design-first companies like Deloitte, Microsoft, Maze, T-Mobile to learn and improve their design skills through gamified, interactive UX courses, skill assessments, and real-life challenges.

what I do

Helping early-stage startups grow intelligently

Hacks don't feel like cheat codes. Processes do. After working with startups that raised over $18M to date, I had an opportunity to build growth systems from scratch, putting product-led growth and product-led sales at the very core.

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Frameworks & Checklists

Building systems based on experimentation, iteration, and learnings is my passion. Throughout my 7 years of experience, I had an opportunity to run over 300 experiments, helping me document and build systems based on battle-tested strategies.

Webinar Execution
Growth Exprimentation
Content Distribution
Product/Feature Launch
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Helping startups upgrade their users

Growth unlocks once you put your user on a path of becoming a superhero. Showing value early on, helping them easily navigate through their day-to-day tasks, and seeing how our product helps them become a better version of themselves.

So far, I helped these startups persuade users to "buy" a better version of themselves, with strategies crafted around Growth Marketing, Product Marketing, Community Building, and Product-Led Sales.

Revenue stack

An arsenal of MarTech tools I use in my day-to-day activities to help startups grow intelligently

Sharing is caring

I believe that success is all about what we inspire others to do. That's why I love sharing everything about my processes, wins, and fails so you can unlock growth a lil' bit faster. I'm honoured that I had an opportunity to motivate teams, founders, and individuals by sharing my learnings through mentoring at startup accelerators, podcasts, conferences, and articles.

Univerzum Startup Incubator Light LogoDigitalk Light LogoMaster 4.0 ETF FON Light LogoD Inkubator Light LogoGrowth Marketing Stories Light LogoMayple Light LogoNetokracija Light LogoLeadCon Light LogoStepenicama Uspeha Podcast Light Logo
systematic approach

3-step Growth Process

Showing users how our product integrates with their daily jobs to be done is what brought thousands of raving fans to amazing teams I had a chance to work with.

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Laying out the growth foundations, setting up the growth stack, and aligning customer-facing teams towards one true metric.

Train the Model - AI X+ Webflow Template


Building growth processes from the ground up, driving experimentation culture, allowing you to plug and play battle-tested growth strategies.

Medical Insurance - AI X+ Webflow Template


Building growth loops across acquisition, monetization, and retention, ensuring fast-paced experiments and iterations.

Growing B2C and B2B startups backed by
previous experience

Growth Marketing at Checkly

Checkly unites E2E testing and monitoring in one monitoring as code workflow, allowing you to code, test and deploy your API and Playwright-based browser checks. In 6 months, I have helped Checkly with:

8500+ users acquired
Reduced Google CPA by 1100%
Reduced LinkedIn CPA by 4000%
Contributed to Net New ARR growth by $200k in 5 months
Checkly Monitoring as Code Image

What others say about me

Marketing shouldn't operate in silos. That's why, I'm aligning Sales, Product, and Marketing to work as one.

Stefan Judis Headshot
Stefan Judis
Head of DevRel @ Checkly, ex-Twilio

"Lazar has a strong talent for connecting data sources and marketing tools to streamline processes. Pair that with his creativity to drive engagement and user acquisition, and you'll see your funnel filling up."

Court Lewis Headshot
Court Lewis
Sr. Solutions Advisor @ Checkly, ex-Lokalise

"Lazar is the salesperson's dream to have in a marketing team - he is a great marketer but is focused on overall revenue generation. He helped me come up with creative ways of outreach and prospecting and is incredibly resourceful at finding ways to blend technology to create efficient systems."

Jeff James Headshot
Jeff James
Director of Content @ Checkly, ex-LEGO

"Lazar is a pleasure to work with, has in-depth knowledge of growth marketing tactics and strategies, and is  well-versed in the use of many marketing tools and platforms. He also is constantly suggesting new ideas to tackle demand generation and marketing operations challenges."

Darko Stanimirovic Headshot
Darko Stanimirovic
Sr. Product Growth @ Checkly

"Lazar was great to partner with on many growth projects. His experience and understanding of different growth marketing tactics, along with extreme passion and energy helped give new perspectives to our growth initiatives."

contact me

Reach out

Currently, I'm not available for new projects. However, I'd be more than happy to share my thoughts, learnings, and fails with you, so you can grow a little bit faster.

Thank you

Thanks for reaching out. We will get back to you soon.
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