Outstanding teams with great products deserve raving fans
Yo! I'm Lazar — Growth and Product Marketer, working with early-stage tech startups, focusing on acquisition, activation, retention, and positioning. So far, I have helped VC-backed SaaS, Marketplace and EdTech startups acquire and delight over 130000 users.
Yo, I'm Lazar
I live and breathe Growth and Product Marketing. Throughout my 7 years of experience, I’ve helped various VC and angel-backed B2B and B2C startups scale acquire over 130000 users and turn them into raving fans, generating over $2.5M in return.
100% average YOY growth
Driving 100% average year-over-year growth through Product-Led Growth & Product-Led Sales.
130K+ users acquired
For B2C and B2B SaaS, Marketplace, DevTools and EdTech startups, backed by amazing VCs.
$2.5M+ revenue generated
Combining product-led growth with product-led sales to drive massive revenue acceleration.
Uxcel - Gamified UX Learning
Users like to call us Duolingo for UX Design. Uxcel is a gamified UX learning platform, trusted by 200K+ designers and design-first companies like Deloitte, Microsoft, Maze, T-Mobile to learn and improve their design skills through gamified, interactive UX courses, skill assessments, and real-life challenges.
Helping early-stage startups grow intelligently
Hacks don't feel like cheat codes. Processes do. After working with startups that raised over $18M to date, I had an opportunity to build growth systems from scratch, putting product-led growth and product-led sales at the very core.
Frameworks & Checklists
Building systems based on experimentation, iteration, and learnings is my passion. Throughout my 7 years of experience, I had an opportunity to run over 300 experiments, helping me document and build systems based on battle-tested strategies.
Helping startups upgrade their users
Growth unlocks once you put your user on a path of becoming a superhero. Showing value early on, helping them easily navigate through their day-to-day tasks, and seeing how our product helps them become a better version of themselves.
So far, I helped these startups persuade users to "buy" a better version of themselves, with strategies crafted around Growth Marketing, Product Marketing, Community Building, and Product-Led Sales.
Revenue stack
An arsenal of MarTech tools I use in my day-to-day activities to help startups grow intelligently
Sharing is caring
I believe that success is all about what we inspire others to do. That's why I love sharing everything about my processes, wins, and fails so you can unlock growth a lil' bit faster. I'm honoured that I had an opportunity to motivate teams, founders, and individuals by sharing my learnings through mentoring at startup accelerators, podcasts, conferences, and articles.
3-step Growth Process
Showing users how our product integrates with their daily jobs to be done is what brought thousands of raving fans to amazing teams I had a chance to work with.
Clarity
Laying out the growth foundations, setting up the growth stack, and aligning customer-facing teams towards one true metric.
Structure
Building growth processes from the ground up, driving experimentation culture, allowing you to plug and play battle-tested growth strategies.
Autonomy
Building growth loops across acquisition, monetization, and retention, ensuring fast-paced experiments and iterations.
Growth Marketing at Checkly
Checkly unites E2E testing and monitoring in one monitoring as code workflow, allowing you to code, test and deploy your API and Playwright-based browser checks. In 6 months, I have helped Checkly with:
What others say about me
Marketing shouldn't operate in silos. That's why, I'm aligning Sales, Product, and Marketing to work as one.
"Lazar has a strong talent for connecting data sources and marketing tools to streamline processes. Pair that with his creativity to drive engagement and user acquisition, and you'll see your funnel filling up."
"Lazar is the salesperson's dream to have in a marketing team - he is a great marketer but is focused on overall revenue generation. He helped me come up with creative ways of outreach and prospecting and is incredibly resourceful at finding ways to blend technology to create efficient systems."
"Lazar is a pleasure to work with, has in-depth knowledge of growth marketing tactics and strategies, and is well-versed in the use of many marketing tools and platforms. He also is constantly suggesting new ideas to tackle demand generation and marketing operations challenges."
"Lazar was great to partner with on many growth projects. His experience and understanding of different growth marketing tactics, along with extreme passion and energy helped give new perspectives to our growth initiatives."
Reach out
Currently, I'm not available for new projects. However, I'd be more than happy to share my thoughts, learnings, and fails with you, so you can grow a little bit faster.
